Quick answer
A website redesign replaces an outdated or slow site while keeping the content, images and URLs that already work. Media Express (Website Design Chicago) inventories the old site, maps every changed URL to a redirect, rebuilds on a lightweight theme and verifies forms and tracking before launch, to protect search visibility.
Signs it is time to redesign
- The site looks dated or does not work well on phones.
- Pages load slowly, often because of a heavy theme or page builder.
- Visitors do not call, book or request a quote.
- The site no longer describes what your business does today.
- Updating anything is difficult, or nobody knows how the site was built.
How we redesign without starting from zero
A redesign should not throw away years of work. We start with an inventory of your current site: which pages bring visitors, which content is still accurate, which images are worth keeping and which URLs other sites link to.
- Review the current site, analytics and search data where available.
- Plan the new structure and decide what to keep, rewrite or remove.
- Design around a clear next step for visitors.
- Build a lightweight theme and move the content.
- Redirect changed URLs and verify forms, tracking and speed before launch.
Protecting search visibility
Most traffic losses after a redesign come from missing redirects, deleted content or broken internal links. We map old URLs to new ones, keep the pages that perform, and submit the new sitemap after launch. We will not promise rankings, but we will not throw away the signals your site has earned.
Keeping email and forms working
Redesigns often touch hosting, email and forms. We check where form messages go, test inquiry paths and keep your mailboxes intact during any move.
Related
Questions and answers
Will I lose my Google rankings after a redesign?
A careful redesign keeps important pages and redirects changed URLs, which protects most of the signals your site has earned. Rankings depend on many factors, so no one can guarantee them, but a planned migration avoids the common mistakes.
Can you keep my current content and photos?
Yes. We keep the content, media and URLs worth keeping and improve or replace the rest.
How long does a redesign take?
It depends on the number of pages and how much content changes. Simple sites can move quickly; larger sites are scheduled in phases. We agree on the scope and timeline before we start.
Can you redesign a WordPress site built with a page builder?
Yes. We regularly convert builder-based sites to lightweight custom themes and plan the content move page by page.
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More services
- All website services
- Small business websites
- E-commerce websites
- Slow website? We fix it
- Same-day websites
- Polish-American & bilingual websites
- AI search (AEO / GEO)
- Landing page design
- Website accessibility (ADA / WCAG)
- White-label web design
- Web development Chicago
- Affordable web design
Popular pages
Our own audience
We don’t buy traffic. We create it.
Most agencies build a website and leave you to find visitors. Media Express owns the audience. Polish Network is the largest Polish-American network of owned media in the USA: 120+ of our own websites and portals, social media channels and news portals.
We also run the world’s largest aggregator of Polish radio stations, with 300+ stations from Poland, the United States and the diaspora in one place. We are building the American edition now, and next an edition for every country.
And we run your business on Szef.AI, our own AI operating system and CRM that works with everything, everywhere. New and better AI models appear every day, and Szef.AI is already connected to them. It is a solution nobody can match.
More than 8 million Americans report Polish ancestry (U.S. Census Bureau). Through our network, millions of people can become your customers. A typical web design agency cannot offer you this.
Ready to talk about your website?
31+ years of continuous web work, same-day website design that grows from a business card site to a portal for millions of views, a media network of our own, Szef.AI, our AI operating system connected to every new model, and direct access to the people who build your site. Tell us what you have in mind; you will get a clear recommendation, scope and price before any work begins.