Quick answer
A small business website redesign typically costs $3,000–$15,000, according to published 2026 pricing guides, while large or complex redesigns range up to $100,000 or more. Page count, new features, content rewriting and SEO migration work, especially redirects, explain most of the difference between quotes.
Typical redesign ranges
Typical market ranges from published 2026 pricing guides (Clique Studios, Clique Studios). Not Media Express prices.
| Redesign type | Typical range | Typical scope |
|---|---|---|
| Small business refresh | $3,000–$15,000 | New design, same basic structure, content cleanup |
| Rebuild of a 10–30 page site | $15,000–$40,000 | New structure, new theme, content rewriting, redirects |
| Complex or enterprise redesign | Up to $100,000+ | Integrations, custom features, large content migration |
What drives the cost
- Number of pages to redesign, rewrite or migrate.
- Platform change, for example from a page builder or a hosted builder to a custom WordPress theme.
- New features such as booking, a store, member areas or integrations.
- Content work: rewriting, new photography, translations.
- SEO migration: URL inventory, redirect map and post-launch checks.
Of these, content is the factor owners underestimate most. A new design often exposes pages that are outdated, thin or no longer accurate, and rewriting them takes longer than expected. Deciding early who writes what keeps both the budget and the timeline realistic.
Refresh, redesign or rebuild?
- Refresh: new colors, type and images on the existing structure. Lowest cost, limited gains.
- Redesign: new layout and page structure, most content kept.
- Rebuild: new platform or theme, often because the old site is slow, insecure or impossible to edit.
If the old site is built on a heavy theme or page builder, a rebuild is often cheaper over time than repeated fixes.
Hidden costs of a redesign
- Missing redirects that cost search traffic after launch.
- Content nobody planned to write until the design was finished.
- Email or form settings that break during a hosting move.
- New license fees for plugins or themes.
- Staff time for reviews and approvals.
Read how to redesign without losing SEO before you start.
How to get an accurate redesign quote
- Share the current site address and a list of pages you want to keep.
- Say what is not working today: speed, leads, editing, design.
- List new features you need, and which can wait.
- Say who will write or update the text.
- Ask for the redirect plan to be part of the scope.
- Ask for a written breakdown by phase: planning, design, build, content, launch.
The more of this you share, the closer the quote will be to the final cost, and the easier it is to compare providers side by side.
What Media Express does
We start every redesign with an inventory of the current site: pages that bring visitors, content worth keeping, images and URLs other sites link to. Then we plan the structure, build a lightweight theme, move content and redirect changed URLs. Price is quoted by scope, in writing, before work begins. Smaller refreshes can start from our starter offer; larger rebuilds are quoted individually. See website redesign in Chicago.
Related
Questions and answers
How much does it cost to redesign a website?
Published 2026 guides put a small business refresh at about $3,000–$15,000 and complex redesigns up to $100,000 or more. The main factors are page count, features, content work and SEO migration.
How to redesign an existing website?
Inventory the current pages and URLs, decide what to keep, plan the new structure, design and build on a staging site, move content, set 301 redirects for changed URLs, test, launch and monitor search data.
Is it cheaper to redesign or build a new website?
A redesign that keeps good content is usually cheaper than starting from zero. If the old platform is slow or hard to maintain, a rebuild can cost less over the following years.
How often should a website be redesigned?
There is no fixed schedule. Redesign when the site looks dated, is slow on phones, is hard to update or no longer describes your business.
Will a redesign hurt my SEO?
Not if it is planned. Keeping strong pages and redirecting changed URLs protects most search signals. No one can guarantee rankings after any change.
Meet our Chicago web design team and see what we build.
More guides
- Is $1,500 a good price for a website?
- Website cost per month
- Cost to update a website
- How long a website takes
- Choosing a Chicago web design company
- 15 questions to ask a web designer
- Web design red flags
- Freelancer vs agency vs DIY
- Is AI replacing web design?
- WordPress vs Wix vs Squarespace
- What a small business website should include
- How to get cited by AI
- Website cost by industry (Chicago)
Popular pages
Our own audience
We don’t buy traffic. We create it.
Most agencies build a website and leave you to find visitors. Media Express owns the audience. Polish Network is the largest Polish-American network of owned media in the USA: 120+ of our own websites and portals, social media channels and news portals.
We also run the world’s largest aggregator of Polish radio stations, with 300+ stations from Poland, the United States and the diaspora in one place. We are building the American edition now, and next an edition for every country.
And we run your business on Szef.AI, our own AI operating system and CRM that works with everything, everywhere. New and better AI models appear every day, and Szef.AI is already connected to them. It is a solution nobody can match.
More than 8 million Americans report Polish ancestry (U.S. Census Bureau). Through our network, millions of people can become your customers. A typical web design agency cannot offer you this.
Ready to talk about your website?
31+ years of continuous web work, same-day website design that grows from a business card site to a portal for millions of views, a media network of our own, Szef.AI, our AI operating system connected to every new model, and direct access to the people who build your site. Tell us what you have in mind; you will get a clear recommendation, scope and price before any work begins.