Quick answer
A law firm website should explain each practice area in plain language, present attorneys and credentials accurately and make consultation requests simple. Website Design Chicago by Media Express builds attorney websites with practice area pages, profiles, careful intake forms and content planned for review under Illinois professional conduct rules.
What potential clients need
People looking for a lawyer are often stressed. They want to know whether you handle their type of matter, whether you practice in their county or court, what the first step is and how to reach you. Businesses looking for counsel also want to see experience, focus and responsiveness.
The site should answer those questions in calm, plain language. Legal jargon and long walls of text push visitors away.
Page structure for law firms
- Home with your main practice areas and a consultation button.
- One page per practice area, such as personal injury, family law, immigration, real estate closings, estate planning, criminal defense or business law, with common questions answered.
- Attorney profiles with admissions, education and focus areas, written accurately.
- What to expect: how consultations work, what to bring, languages spoken.
- Contact with office locations, parking and hours.
- Legal insights or articles that answer real client questions, if your team can keep them current.
Advertising rules and careful wording
Lawyer websites are a form of advertising. In Illinois, the Rules of Professional Conduct include rules on communications about legal services. Other states where you practice may have their own. As general guidance, we avoid content that could mislead, such as promises of outcomes, unverifiable superlatives or claims of specialization that the rules do not allow.
- Include disclaimers your firm chooses, such as “no attorney-client relationship is formed by contacting us.”
- Present past results, if any, with the context and disclaimers your rules require.
- Keep attorney admissions and credentials accurate and up to date.
We are not your ethics counsel. Every law firm site should be reviewed by a responsible attorney at the firm before launch.
Intake and confidentiality
Contact forms should collect enough to route the inquiry without inviting confidential details too early. We keep forms short, add a notice not to send sensitive information through the form, and deliver messages over secure connections. If you use a practice management or intake system, we connect the form to it where possible.
Search and multilingual clients
Practice area pages written in plain language help people and AI assistants understand exactly what you handle. We add legal service structured data and clean page titles. No one can guarantee rankings. We also build bilingual English and Polish pages for firms serving Chicago’s Polish-speaking community.
Related
Questions and answers
Can my website list case results?
Some rules allow past results with specific context and disclaimers. Requirements vary by state and change over time, so a responsible attorney at your firm should approve any results content before publication.
Do you write legal content?
We can draft structure and plain-language copy, but the firm must review and approve every statement about the law, services and credentials.
Is a contact form safe for legal inquiries?
We use secure connections, keep forms short and add a notice not to share confidential details before a consultation. For sensitive intake, we can connect a dedicated intake or client portal tool.
Can you build a bilingual law firm website?
Yes. We work in English and Polish and can build separate pages for each language.
Visit Website Design Chicago by Media Express for the full overview.
More industries
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Popular pages
Our own audience
We don’t buy traffic. We create it.
Most agencies build a website and leave you to find visitors. Media Express owns the audience. Polish Network is the largest Polish-American network of owned media in the USA: 120+ of our own websites and portals, social media channels and news portals.
We also run the world’s largest aggregator of Polish radio stations, with 300+ stations from Poland, the United States and the diaspora in one place. We are building the American edition now, and next an edition for every country.
And we run your business on Szef.AI, our own AI operating system and CRM that works with everything, everywhere. New and better AI models appear every day, and Szef.AI is already connected to them. It is a solution nobody can match.
More than 8 million Americans report Polish ancestry (U.S. Census Bureau). Through our network, millions of people can become your customers. A typical web design agency cannot offer you this.
Ready to talk about your website?
31+ years of continuous web work, same-day website design that grows from a business card site to a portal for millions of views, a media network of our own, Szef.AI, our AI operating system connected to every new model, and direct access to the people who build your site. Tell us what you have in mind; you will get a clear recommendation, scope and price before any work begins.